There's a lot of doom and gloom around the GDPR – how much work compliance requires, the severity of the fines for breaching privacy and so on – BUT customer loyalty demands organisations take privacy seriously and by giving customers what they want, you’re already on the way to compliance and your brand keeps its competitive advantage.
GDPR mandates data protection by design and default and suggests pseudonymising data to protect privacy during processing. Pseudonymisation can de-identify private information while keeping specific data fully or partially visible for analytics. This enables organisations to enhance the user experience and gain insight to advance as businesses, WITHOUT breaking systems.
Retailers are doing this.
Healthcare organisations are doing this.
Government departments are doing this.
Take the next step by joining our webinar, Fit-for-purpose GDPR tools boost business and your brand, this Wednesday, 26 October, at 10 a.m. BST.