Protegrity Blog

May We Please Get Back to the Data?

Author : Suni Munshani
Photo by Steven Lelham on Unsplash

As we continue to see major data breaches on an almost weekly basis, including recent leaks at LabCorp and Quest Diagnostics, it is more important than ever that we shine a light on what should be the most obvious step toward preventing sensitive data from getting into the wrong hands, but many of us seem to overlook – protecting the data itself.

Data has become the most valuable asset of any enterprise, and therefore the most vulnerable. In many cases, companies don’t even realize when their data has been compromised. According to Verizon’s new 2019 Data Breach Investigations Report, 56% of breaches took months or longer to discover.

Knowing where your data resides – and who should be using it – is the first step toward safely enabling analytics within your organization. When your team can securely analyze the data you’re already collecting, your enterprise will gain insights that might otherwise be lost – like what products are in highest demand from your customers, what types of customer loyalty programs might increase sales, which methods of communication receive the highest responses or where you can find more target customers online. That’s where data-first security can help.

Why Traditional Approaches Don’t Do The Trick

Most global companies in today’s world have sensitive data moving through – and resting in – a variety of cloud and on-premise locations. It’s often the job of the technical executive to attempt to secure the company’s sensitive data with a complex series of point solutions, including network security, application security, cloud security, database security and more. The list goes on and on.

But this is no longer the right approach. Data-first security from Protegrity starts with a comprehensive data discovery phase, then works to protect and obscure each piece of critical data, down to each letter and number. That means all sensitive enterprise data is safe in motion, in use and at rest. Privacy is protected, and vulnerabilities are eliminated across all data silos, from the cloud to on-premise to SaaS applications.

What is data-first security?

Data-first security works by de-identifying the data, so that even in the case of a breach, sensitive information is useless to those who shouldn’t see it. And unlike its data-centric competitors, data-first security from Protegrity also reverts the data back to its original, usable state when accessed by an authorized user from within the organization. There’s no interruption to critical business workflows, so business leaders can enable analytics and data-driven innovation throughout the enterprise.

Personally, I’m proud to lead an organization that realizes the importance of protecting sensitive consumer data by protecting the enterprises that collect it. We see that as our mission, and we’re humbled to help some of the largest companies in the world to become responsible custodians of such valuable data. We hope that every organization will soon come to realize the simple power of protecting exactly what needs protecting.

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