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Responsible businesses believe their customers and employees have a right to privacy—they value those relationships, after all. Unfortunately, success in safeguarding privacy, now and in the future, won’t be guaranteed by a desire to do so. The myriad of regulations already enacted, compounded by the many others that are sure to come, only stress the need for businesses to protect the privacy of anyone and everyone whose personally identifiable information resides in corporate data. It’s a big undertaking that many enterprises, regardless of size and scale, can’t handle on their own.
The types of data that are most critical in driving innovation—with advanced analytics, machine learning, and AI—are those deemed most sensitive and must be safeguarded. Naturally, sensitive data chronicles how customers and employees engage, and, once harnessed, reveal insights and outcomes that are game changers for your business. Such intelligence, once harnessed, optimizes experiences in real time while creating a blueprint for rapid growth. Privacy and innovation go hand-in-hand. You can’t have one without the other, and neither is optional anymore.
Optimize the buyer journey to engage new customers and provide amazing customer support—all while ensuring sensitive data is preserved. Securing sensitive data allows businesses to drive personalized digital experiences.
An ever-changing and constantly evolving regulatory landscape is viewed by many as a burden. Evergreen Compliance weaves privacy into the fabric of your enterprise, as secure sensitive data is tapped to fuel innovation.
Businesses that invest in a data-as-a-service model outperform their peers by a large margin. When privacy prevails, they are free to leverage sensitive data with confidence to gain that hard-to-win competitive advantage.
