Create a Winning Consumer Experience
Data clearly underpins the consumer experience and individual applications and isolated silos of information hinder the marketing imperative for competitive advantage. Clearly making use of customer data is compelling, but retailer big data breaches have proved that personal consumer financial information taken out of protected systems and put into open networks voids PCI compliance. Brands achieving compliance with a siloed approach to protecting information, often find themselves operating with less than optimal business practices. Explore an alternate way to achieve compliance while maintaining the consumer data experience.