Turn Risk into Reward
Retail organizations are expected to triple digital transformation investment by 2019. Personalizaton programs and enhanced customer experience bring the potential for considerable reward and market share, however increasing the volume and sensitivity of personal information required to support these programs brings risk.
This brief discusses the role data plays in these developments, the criticality of maintaining customer trust and reducing weaknesses in data protection strategies.
For more information about how Protegrity can help retailers maintain their customers’ trust, visit our Retail Solution page.