Summary

A data breach that results in stolen information can shatter your business’ reputation in seconds. While you may not always be able to prevent a breach, you can prepare for it.

In this Explainer, we'll break down the following ways businesses benefit from pseudonymizing or anonymizing their data to improve their data privacy:

• Organizations possess the ability to control what sensitive data customers and employees can see, which improves the customer experience
• Industries can focus on innovative programs rather than worrying about customers’ data falling into the wrong hands, leading to increased profits and productivity
• With data privacy, companies build loyalty and trust with their current and future clientele