How do the world’s major retailers connect personalized customer experiences and data protection to drive brand loyalty?
Today, retailers must look toward cloud-based technologies to build personalized customer experiences. But with this data-driven engagement comes the heightened risk of data exposure. And that’s something no retailer can afford to take lightly, because:
- 84% of shoppers would change shopping habits if their favorite brand were hit by a data breach.
- By 2020, retailers viewed as digitally trustworthy will generate 20% more online profit than those that are not.
- 71% of retail employees are unintentionally putting their retail organization at risk of a security or privacy incident.
Learn now why using data to enhance digital interactions can build brand loyalty, and how 5 major global retailers are enhancing their customer’s data security.
Protegrity provides the only enterprise data security software platform that combines machine learning, data discovery, and classification tools along with scalable, data-centric encryption, tokenization, de-identification and masking.
Proven experts in data protection, Protegrity is trusted by companies the world over to help them identify, locate and protect sensitive data while maintaining usability and compliance.