Telecoms win by protecting their customer data
Most Communications Service Providers (CSPs) are struggling to achieve the agility and flexibility needed to maintain competitive advantage in a fast changing technological environment with eroding margins. Fixing this typically starts by building customer intimacy to expand share of customer wallet and increase customer base. This, however, needs to be done in a way that respects privacy, protects personal data, and responds to evolving regulation.
Winning telecom organizations have the operational efficiency to invest disruptively and innovate continuously to overcome marketplace challenges including:
- Higher cost of service and operations
- Lower customer loyalty and higher churn
- Revenue retention and growth
- Customer privacy risk management
- Digital disruption
Maximize Customer Trust and Business Revenue with Protegrity
- Increase Average Revenue Per User (ARPU) without risking customer erosion:
In a recent consumer survey by Vanson Bourne, 64% of respondents said they are unlikely to do business again with a company that experiences a breach in which their information is stolen. Trust that personal information will be protected is foundational to the intimacy telecom organizations need for opportunities to upsell and cross sell and improve revenues.
- Avoid regulatory compliance issues:
Telecoms firms face an increasingly complex regulatory landscape. Data privacy regulations add challenges to what data can be collected and how it can be used while consumers are more aware of what data is collected. On-boarding new customers has become more difficult as governments seek to eliminate anonymous users for security reasons, by requiring passports and other documentation to get a phone, regardless of subscription type. The General Data Protection Regulation (GDPR) promises massive penalties for companies who do not adequately protect European Union individuals’ personal data and privacy rights and similar laws are coming into existence.
- Actively manage and control access to your customer data:
Telecoms businesses need continuous investment in new technology, regardless of revenue levels, to retain relevance and continually reduce cost. The ability to actively manage data and control access to it enables telecoms brands to confidently embrace cloud and offer their own services. CEB/McKinsey finds that average cost savings made by doing this, whether it be for bursting or replacement of current data center capabilities, can be as much as 30%.
25% of the largest Telecom Organizations protect their data with Protegrity*
Protegrity is the proven answer for data driven telecom organizations needing to protect their sensitive information without compromising their business processes. Our telecom customers use us to ensure data is only released to authorized customers and partners and that IT operational costs are minimized.
*Based upon Fortune Global 500 Lists released in August of 2016
Ask an Expert
Does your brand need help solving these problems? Send us your questions and we will get back to you as soon as possible.
Contact us using the button below and one of our experts will contact you directly.