In recent years, and particularly in 2020, we have witnessed the rapid acceleration of data-driven digital transformation initiatives around the world. With businesses increasing their adoption of AI and analytics systems, we’re heading into the era of Secure AI, in which companies and governments can harness the nearly limitless potential of data through AI and machine learning while preserving every individual’s fundamental right to privacy. This holds true for companies in the Latin American (LATAM) market, particularly those in the banking, financial services, retail, and healthcare industries. They are at a crossroads with their data efforts as they try to address the complexities of global and regional data regulations.
We’re excited to announce our partnership with Latbc, a leading technology consulting firm headquartered in Mexico City and serving North, Central, and South America.
Founded in 2003, Latbc recognizes data’s limitless potential to fuel the economy and understands the importance of securing it to accelerate innovation. Data sharing and data collaboration, whether internally within an organization or across multiple companies, is critical for unleashing data’s full value. The challenge with making sensitive data accessible to different parts of the business or third parties becomes significantly more complicated with LATAM’s evolving data regulations.
We’re honored to join efforts with Latbc to empower data-driven organizations to protect their data and their business as they focus on the next level of innovation. There is a high demand from customers in LATAM seeking to transform their data security strategies as they aim to derive more value from their data and better serve their customers and stay steps ahead of competitors. Latbc has embraced our industry-leading approach to data protection and we’re mutually invested in supporting our customers on their journeys to secure digital transformation.
Latbc CEO Xavier Espinosa de los Monteros is also thrilled about our partnership. He recently told me, “Making sensitive data accessible for different use cases while adhering to privacy regulations can be challenging to manage. The risks are high, so the preparation has to be rigorous, and businesses must have a clear path in which they can securely move, analyze, and store data. Teaming up with Protegrity is an exciting opportunity to offer our joint customers the ability to protect and securely manage their sensitive data, especially as businesses face rapid digital transformation during the COVID-19 pandemic. Together with Protegrity, we’re bringing peace of mind to businesses, their employees, and their customers while opening up significant opportunities for innovation.”
Read more about the Protegrity-Latbc partnership in our latest press release out now!