In our last blog, we discussed the many challenges faced by telecom organisations in this ever-changing regulatory and technical landscape.
While it is clear to see the challenges the industry faces in this digital world, there’s also a unique opportunity to solve the many problems that hold them back. A holistic and proactive approach to data protection can underpin the successful implementation of business strategies aimed at decreasing churn, and increasing opportunities for data monetisation, while reducing operational expenditure and risk to privacy, sensitive data, and regulatory compliance.
It’s time for the telecom sector to start realising the many benefits:
ENHANCING CUSTOMER DATA AND ASSET MANAGEMENT
Expectations for both consumer and commercial customers have been intensifying. For consumers, that means wanting better and more flexible service, greater transparency in billing, and enhanced ease of use. For telecom organisations, that means enabling a 360° insight into customer interactions. It allows for improved customer intelligence and new revenue streams, enhanced collaboration to improve operational efficiency, and greater personalisation.
ANALYTIC INSIGHT
Big data technologies empower telecom firms to embrace predictive analytics which can enable new service offerings or the ability to generate insights from new sources like social media. This requires combining big data platforms with traditional data management capabilities, regardless of the amount, speed or volume, of data that needs to be combined securely without compromising usability to generate customer relationship views and predictive insight.
CLOUD MIGRATION
Embracing cloud-based services offers a pathway to cost reduction and a shift from capital to operational spending. Despite its potential for modernisation, some companies hesitate due to worries about data security. Empowering telecom firms with robust data control measures can speed up their transition to the cloud.
DATA SECURITY
In the telecom industry, various systems rely on customer data, leading to the dispersion of sensitive information across multiple platforms. Here are four key areas:
- Internal business support systems housing customer details like names, addresses, credit cards, and sales data.
- Operational support systems gathering channel data from retail, online, social networks, and marketing applications.
- Network data collected from elements like deep packet inspections (DPIs), management probes, and device agents.
- HR records containing employees’ personal and financial data, along with travel systems storing credit and loyalty card details.
Safeguarding this sensitive data and controlling access to it throughout its journey reinforces existing security measures, strengthening an organisation’s overall security stance. This comprehensive approach ensures visibility into data locations, access rights, usage frequency, and more.
How Can Protegrity Help?
Protegrity enables telecoms to securely maximise revenue per customer and safely increase their operational efficiency by systematically solving the people, process, and technology issues associated with data protection and privacy compliance in increasingly complex data ecosystems.
Protegrity’s Data Protection Platform empowers telecoms by enabling everyone involved to securely perform their duties. Protegrity not only identifies and protects sensitive customer data, but also seamlessly enforces policies across the enterprise to control access to information, regardless of where it flows, is used, or rests.
- At the point of a breach (not if, but when) your and your customers’ data will be protected and therefore useless to the attacker.
- A holistic privacy by-design approach frees up your data for use, securely freeing it from being siloed in “too sensitive to use” legacy applications, negating cloud scale benefits.
- The operational overheads of reactive and retrospective action on a project-by-project basis are enormous in comparison with a proactive, technology-led solution.
Investing in a deliberate and proactive data privacy strategy will protect both yourselves and your customers. And if you can reduce costs and better leverage your data as a consequence, it’s a no-brainer.
Contact us today to find out how we can help you.